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22 December 2010
Eric Spitz ~ Narragansett Beer CFO on MP.tv...
Great to have MIT alumnus entrepreneur Eric Spitz join me on MaximizingProgress.tvtonight! We talked about his first MIT spinoff company, Trakus, which does sport informatics, his second business UFood, and his most recent time as CFO and key exec at the Narragansett Beer company revitalizing a vintage brand! Founded in 1890, this brew had a 2/3 market share in New England by the mid-1950s. Part of an ill-fated roll-up in the acquisition-heady 1960s, it was a dormant brand by the time Eric's partner bought the asset. Since then it's been reborn and is expanding rapidly throughout Rhode Island, Boston-metro, and urban New England. Part of the secret sauce is building personal relationships and promoting the brew through new media channels in ways the big boys can't or won't. See here Eric explain more in an interview with no no less than Fox TV...
Great to have MIT alumnus entrepreneur Eric Spitz join me on MaximizingProgress.tv 
tonight! We talked about his first MIT spinoff company, Trakus, which does sport informatics, his second business UFood, and his most recent time as CFO and key exec at the Narragansett Beer company revitalizing a vintage brand! Founded in 1890, this brew had a 2/3 market share in New England by the mid-1950s. Part of an ill-fated roll-up in the acquisition-heady 1960s, it was a dormant brand by the time Eric's partner bought the asset. Since then it's been reborn and is expanding rapidly throughout Rhode Island, Boston-metro, and urban New England. Part of the secret sauce is building personal relationships and promoting the brew through new media channels in ways the big boys can't or won't. See here Eric explain more in an interview with no no less than Fox TV...
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