Etymotic's Earbuds ~ WSJ on Noise-Iso 'Phones

WSJ's Courtney Banks asks are they Worth It?: Etymotic's Noise-Isolating Earphones, with base price of US$180 and then for an extra US$100 people go to audiologist for mold-measurements enabling custom-fitting noise-isolation. Ultimately this is where MIT spinoff company Lantos Technologies will be game-changing. See report...