"Reverse Innovation by Vijay Govindarajan and Chris Trimble, and Jugaad Innovation by Navi Radjou, Jaideep Prabhu and Simone Ahuja [...] show that frugal innovation is flourishing across the emerging world. [...] Entrepreneurs everywhere are seizing on the idea of radical cost-cutting. [...] Globalisation is forcing Western firms to provide more value for money. [...] standing still is not an option. Whether or not Western firms sell frugal products in the West, Asian firms will. [...] Some Western companies are turning to emerging markets first to develop their products."Exactly why we run our D-Lab Development Ventures class at MIT.
Exponential Innovations Everywhere
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Joost Bonsen's Opinions on How Money, Ideas, and Talent can
Enable Health, Wealth, and Happyness for Each plus Achieve Liberty, Prosperity, and Vitality for All and Ultimately Help Us Spread Beyond Our Cradle Planet Earth
25 March 2012
Frugal Innovation ~ Emerging Market Leadership
The Economist's Schumpeter reviews two new books on frugal innovation...
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