Urban World ~ McKinsey on Emerging Cities...

The McKinsey Global Institute just released their new report Urban world: Cities and the rise of the consuming class by co-authors Richard Dobbs, Jaana Remes, James Manyika, Charles Roxburgh, Sven Smit and Fabian Schaer...

"Through a combination of consumption and investment in physical capital, growing cities could inject up to $30 trillion a year into the world economy by 2025. Understanding

cities and their shifting demographics is critical to reaching urban consumers and to preparing for the challenges that will arise [...] The 600 cities making the largest contribution to a higher global GDP -- the City 600 -- will generate nearly 65 percent of world economic growth by 2025. However, the most dramatic story within the City 600 involves just over 440 cities in emerging economies; by 2025, the Emerging 440 will account for close to half of overall growth. One billion people will enter the global consuming class by 2025. [...] To capture the opportunities that arise from urbanization, businesses will need extensive market intelligence. [...] Companies that understand and respond to shifting urban marketplaces are likely to experience tremendous benefits. Yet a new McKinsey survey finds that less than 20 percent of executives are making location decisions at the city level."

Read the full report!