18 September 2011

Green Growth ~ New Sustainability Champions

Schumpeter in the Economist spotlights Green Growth: Some emerging-world companies are combining growth with greenery...
"The enrichment of previously poor countries is the most inspiring development of our time. It is also worrying. The environment is already under strain. What will happen when the global population rises from 7 billion today to 9.3 billion in 2050, as demographers expect, and a growing proportion of these people can afford goods that were once reserved for the elite? Can the planet support so much economic activity? [...] A new study by the World Economic Forum (WEF) and the Boston Consulting Group (BCG) identifies 16 emerging-market firms that they say are turning eco-consciousness into a source of competitive advantage. These highly profitable companies (which the study dubs “the new sustainability champions”) are using greenery to reduce costs, motivate workers and forge relationships. Their home-grown ideas will probably be easier for their peers to copy than anything cooked up in the West. The most salient quality of these companies is that they turn limitations (of resources, labour and infrastructure) into opportunities."
Read the source for examples and skepticism plus get the report.

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