30 June 2014

Jugaad Innovation ~ Prabhu @ BRAC Frugal

YourStory's Abhaya Tatavarti writes How is Jugaad Innovation spreading to the West...
“Jugaad” is a word that often describes a solution or a product that uses unconventional and generally low-cost methods. Jaideep Prabhu and his co-authors took an idiomatic Hindi term, Jugaad, and used it to explain a growing phenomenon in emerging economies [...] Jugaad Innovation isn’t a concept that is only limited to Asian and African counties; is also spreading in the West particularly through young entrepreneurs. [...] Jugaad Innovation is interesting to study because it provides powerful solutions for unmet needs in education, healthcare etc."

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