26 May 2010

Sombit Mishra ~ FitFriends Health Club Analytics

Great to have newly graduating MIT Sloan alumnus Sombit Mishra on MaximizingProgress.tv today. Most recently the Co-Managing Director of MIT's $100K Entrepreneurship Competition -- and the singing star of the chart-topping Sexy Pitch promo video -- Sombit's now formally co-founding his newco FitFriends together with his MIT classmate David Nelson. FitFriends is all about collecting and analyzing health club member fitness data to allow those clubs to retain, up-sell, and cross-sell their members. The annual turnover of membership -- and the general ineffectiveness of traditional fitness mechanisms -- are stunning so this is a ripe opportunity. Prior to MIT Sloan, Sombit was an eCommerce Analyst doing web analytics for GlobalGiving and did his Masters in International Relations at London School of Economics and Bachelors in Economics and History at Northwestern University.

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