14 January 2014

Lions Go Digital ~ McK on 'Net Impact in Africa

Very interesting to see new McKinsey report Lions go digital: The Internet’s transformative potential in Africa...
"Increased Internet penetration and use could propel private consumption 13 times higher than current levels. Demographic trends -- including urbanization, rising incomes, and a huge generation of young, tech-savvy Africans -- will drive this growth. [...] The Internet’s greatest impact in Africa is likely to be concentrated in six sectors: financial services, education, health, retail, agriculture, and government. Technology-related productivity gains in these sectors could reach $148 billion to $318 billion by 2025, and large populations stand to benefit as a result."
Thanks to Dinfin Mulupi at HWMIIA for spotting this.

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