04 February 2008

From Sustainability to Vitality

Much of my personal historical distaste for the term Sustainability is due to both its all-encompassing nebulousness -- meaning it's been co-opted and used by competing groups to mean opposing things -- as well as its lack of aspiration or glory -- as if in order to be sustainable, we must in some way stagnate and also reign in goals, growth, and other consequences of human achievement.

A much better aspirational word is Vitality.

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