12 April 2008

Cellphones & Global Poverty

In a nice article entitled Can the Cellphone Help End Global Poverty? in the NYTimes, Sara Corbett writes about the emerging transformative role of mobiles in the lives of the next 2-3 billion customers, those at the bottom of the economic ladder. She spotlights especially the role of anthropologist and market researchers from Nokia, Motorola and other consumer electronics giants seeking to understand this market dynamic.

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