"In a cash economy, money is the primary means to securing other vital resources. Except in a few very remote areas of the world, if you ask a person in a poor place what they need most, they will tell you that it is a way to make more money. The way to address the challenge of persistent poverty is to create sustainable income-earning opportunities for millions of people. Income is development."Winner of the 2008 Lemelson-MIT Sustainability Award, Martin Fisher and colleagues enacted this idea nearly two decades ago by founding KickStart -- today best known for their MoneyMaker Pumps -- and pursuing a powerful five-step systematic approach to ending poverty by boosting incomes:
- Identify Opportunities ~ What ventures are profitable?
- Design Products ~ What device or tool makes money?
- Scale the Supply Chain ~ How do the goods get everywhere?
- Develop the Market ~ What inspires actually buying?
- Measure Impact & Repeat ~ Ensuring results & reinvesting!