05 October 2009
Sourcemap ~ Unshackle Your Supply Chains!
Very cool to see my Media Lab colleagues ramping up Sourcemap, an open info system helping consumers grok their supply chains -- i.e. knowing the root source of your stuff. This helps people be informed purchasers of product by replacing opacity with transparency and letting clarity rein in complexity. You might, for example, chose to live a more sustainable lifestyle as a consequence...
Posted by Joost Bonsen at 19:39
Labels: Consumer, Cool, Empowerment, Innovation, Media, MIT, Systems, Visualization
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