06 September 2009

Beyond The Brick ~ LEGO Toys Renaissance!

Excellent to read about my second favorite toys company -- LEGO (sorry, but Märklin remains #1 for me) -- in today's NYTimes piece by Nelson Schwartz, Turning to Tie-Ins, Lego Thinks Beyond the Brick...
"...five years after a near-death experience, Lego has emerged as an unlikely winner in an industry threatened by the likes of video games, iPods, the Internet and other digital diversions. [...] the story of Lego’s renaissance -- and its current expansion into new segments like virtual reality and video games -- isn’t just a toy story. It’s also a reminder of how even the best brands can lose their luster but bounce back with a change in strategy and occasionally painful adaptation."
See also the Beyond The Brick slideshow!

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