03 October 2010

Baltic Blondes ~ Growing Business Movement

I'm not sure what to make of this so-called Baltic Blondes movement. Damien McGuinness writes in the BBC...
"Blondes in the Baltics have had enough of the jokes about being dumb. Now they want to show they are smarter than the gags make out, with a growing blonde business empire. The Lithuanian company Olialia, pronounced "ooh-la-la", is setting up a holiday resort in the Maldive islands. The firm plans to pull in the tourists by employing only blonde staff, and offering direct flights to the island crewed entirely by blondes, including the pilots. Olialia is run and staffed by blonde women, and already operates in 75 different business sectors, making products from computer software and food products to pop music. [...] Olialia's blonde managing director, Giedre Pukiene, says she wants to break the stereotype that blonde women are less intelligent. "Our girls are very smart and they have degrees," she says. "All of them want to do something with their lives. They have lots of business ideas."
Indeed they do. I'm not complaining, mind you. The best part?
"All the company's products are advertised using images of sexy blonde women in improbably intellectual situations. An ad for Olialia's own-brand cola, for example, shows glamorous high-heeled blonde scientists concocting rather unlikely-looking laboratory experiments to make the drink."
I consider this a significant improvement over the "regular" portrayals. Here we have smart, beautiful women doing creative things. Perhaps let's have more such portraits, please!

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