09 February 2011

Nathan Eagle ~ Reality Miner & txtEagle Founder

Great to have MIT alumnus academic and entrepreneur Nathan Eagle join me on MaximizingProgress.tv tonight! Most recently, Nathan has founded txtEagle, a mobiles-enabled emerging market research and brand engagement firm. A pioneer of using mobile phones as socioscopes, Nathan's Reality Mining research initiative kicked off a blossoming movement to measure and mine human social and organizational behavior in real-world settings and led to his current efforts to engineer social systems. He writes...
"Ultimately, our research agenda is to determine how we can use these insights to actively improve the lives of the billions of people who generate this data and the societies in which they live."
What I would call this "systems sociology" movement is tremendously exciting and important, and arguably one of the most transformative technologies of our time.

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