19 July 2010

Twisit Jordan ~ Crossing-Cultures with Air Miles!

Jordanian Queen Rania just launched a clever new tourism and bridge-building campaign using twitvid to encourage exchange between peoples. It's called Twisit Jordan...
"2 people from Jordan will swap locations with 2 tourists for 1 week. How? Well, if you've never been to Jordan, we'll pay for you and a friend to come and visit the country. If you live in Jordan, we'll swap you and a friend (temporarily!) with the other winners and take you on a tour of their country. It's cross-cultural dialogue with air miles!"

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