Fucking Hell ~ Pale Ale from Austrian Village;-)

Thanks to RNW for reporting this delighter...

"A German brewery has won its battle to market a beer called Fucking Hell. The European Union's OHIM trade marks agency initially rejected the name because of its sexual connotation. That decision has now been overruled in the OHIM's appeals procedure. The brewery defended its choice of name pointing out that 'hell' in German means 'pale' and refers to light-coloured ale. It also argued that the beer is produced in Fucking, a village in Austria."