19 June 2010

Epic Fast Food ~ Subway On-Top 1 WTC...

Charles Bagli writes in the NYTimes, For Ironworkers Up High, a Movable Feast, about the Subway franchise on-top of the under construction 1 World Trade Center...
"The shop is open to ironworkers, who work at the top of the building as it goes up, as well as laborers, concrete workers, electricians and others on the lower floors; at any time more than 1,000 people can be on the job site. But they are not required to eat at the Subway. [Construction firm] DCM reviewed nine companies interested in opening a restaurant in an unfinished skyscraper. DCM wanted good food that could be prepared elsewhere and that required minimal packaging, [...] Subway won on the basis of its business and financial plan, she said. The ground zero Subway shop is now atop the chain’s list of unusual locations, which include an aluminum smelting plant in New Zealand, an air-conditioner plant in Georgia, car dealerships in California, a church in Buffalo and a riverboat in Germany."
Fantastic inventiveness -- and the best views for lunch!-)

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