"Not only should other multinationals be learning from Nokia's success in emerging markets, I think the development community should be treating its product releases more like the wealthy public treats the release of a new iPhone -- with excitement and attention to its details. [...] these price drops in handsets alone -- an almost 40% reduction from Nokia's least expensive phones two years ago -- will reach more people, faster, than any of the innovative approaches profiled elsewhere on NextBillion.net. For better or worse if I had to choose the single organization driving the most market development at the base of the pyramid globally, it wouldn't be the Gates Foundation or Grameen, it would be Nokia. While the company is losing out in the smartphone market it's shipping almost half a billion handsets a year, accounting for their 60% market share in India and 45% market share in China. They intend for Nokia Money to reach 300 million people by 2011. As a benchmark, the global microfinance industry has something shy of 150 million clients."Great example of transformative innovations changing people's lives for the better. Anyways, see here the entry-level Nokia 1280... And also see here pieces by Nokia's Jan Chipchase about Lessons for the Design of Mobile Money Services.
India-Pakistan border at nighttime[4928X3280]
49 minutes ago
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