06 February 2010

Tasty Innovations ~ Heinz Gets Packaging!

The DailyMail delivers the scoop! Condiments king Heinz is packing ketchup in a clever and useful new way, the Dip & Squeeze packet... Trivial design changes, you might sniff? Well, Heinz sells over 10 billion packets per year and the mess and inconvenience of classic cheapacks adds up. And the company has a nice tradition of packaging improvements, including their Top-Down plastic squeeze bottle.

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