09 June 2008

Experience Economy & Beyond ~ MIT Sloan alumnus Joe Pine

I was chatting last week at the Muddy with a couple of the newly arrived MIT Sloan Fellows -- an excellent group of over 100 technology and business executives drawn from the most diverse ever pool of countries worldwide -- and I mentioned how some past alums have turned their theses into books. Joe Pine comes especially to mind since his thesis on Mass Customization became a best-selling book! I appreciate Pine's later work especially his book on the Experience Economy where he discusses the evolution of economic value and how companies can best respond and profit from this new world. Listen to Pine for yourself, especially the video on his webpage.

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