17 July 2011

Desert Chill ~ UAE's First Ice Cream Trucks!

Tasty story out of Dubai about Desert Chill by BBC reporter Philip Hampsheir, British take ice cream vans to Middle East after they...
"...spotted a gap in the market and launched the UAE's first mobile ice cream service to serve spectators at sports games. The firm now has five vans and has expanded into neighbouring Abu Dhabi."
Fantastic! The ice cream truck is an essential part of every kids upbringing, especially in our hot summer months! This British expats-run, Emirates-born venture is well-poised to spread cool joy throughout the Gulf and ultimately the greater MENA region!

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