24 July 2011

Auteur vs Committee ~ Who Decides on Designs?

NYTimes' Randall Stross compares The Auteur vs. the Committee...
"At Apple, one is the magic number. One person is the Decider for final design choices. Not focus groups. Not data crunchers. Not committee consensus-builders. The decisions reflect the sensibility of just one person: Steven P. Jobs, the C.E.O. By contrast, Google has followed the conventional approach, with lots of people playing a role. That group prefers to rely on experimental data, not designers, to guide its decisions. The contest is not even close. The company that has a single arbiter of taste has been producing superior products, showing that you don’t need multiple teams and dozens or hundreds or thousands of voices."
Philosopher King versus the Wisdom of Crowds. Hmm. See here John Gruber's Auteur Theory of Design...

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