"A common factor in these goods is that they are sold in small packages, weighing from 45 grams to just four grams, and costing from as little as half a cent. Though now all her goods are sold in branded packaging, [shopkeeper Anna] Wanjiru has been selling the same items in similar small portions for decades to the low-income market. "My customers are poor and were locked out of the supermarkets where everyday things were packaged in large quantities, making them unaffordable," said Wanjiru. "So I decided to buy the big packs and then resell in small portions to my customers." The ingenuity of Wanjiru and other shopkeepers who serve people in low-income areas gave rise to Kenya's "Kadogo economy," which loosely means low-unit economy. Progressively, big consumer goods companies noticed the profits and decided to cash in as well by repackaging their products."And here's a Kenyan NTV report on the Kadogo economy...
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